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Skin is a ‘touchy’ topic for us.
Our parent company, Encube, has been manufacturing dermatological products for 25 years. As a playful offspring, we believe we have earned the right to make puns, don’t you agree?
Never in all of time has there been such a focus on the concept of self-care as there is today. Looking after oneself is the most basic of lifestyles, and we are happy to see a mindful culture developing around it. Now, we are not experts in mental health or fitness, but you know what we are experts in? Yes, that is correct: Skin.
Decades of research has assimilated into knowledge, which in turn has condensed into innovation that finally goes into each of our products. We have put in the time and effort to ensure that we are confident of our position on skin science. Through our first brand, The Pink Foundry, we are excited to pass on all that research, all that knowledge, all that innovation, and all that confidence, to you.
About The Pink Foundry
For decades, consumers have been made to believe that their skin has problems and need products that can correct the same. However, we believe in the magical ability of the human skin, which if stimulated and activated from within with the right interventions, can result in not just restoring, but also enhancing its innate strength and its beauty on the outside.
We design products with unique power-packed ingredient combinations, pharma quality manufacturing & quality control process, in delightful sensorial customized for the Indian climatic conditions that work with your skin to make it truly healthy.
And healthy skin is truly beautiful, wouldn’t you agree?
About Encube
Encube is an integrated pharmaceutical company dedicated only to topical formulations viz. creams, ointments, gels, lotions, and solutions, with 25 years of formidable experience in contract development and manufacturing. Encube Ethicals was born in Goa in 1998, as an integrated pharmaceutical company. Today, it is one of the largest integrated topical organizations in the world, with globally accredited facilities, and unique research capabilities with more than 150 scientists.
Our USP – Pharma Quality Skincare
Pharmaceutical products are regulated as drugs - their ingredients must be pure, undiluted, conform to what is claimed and lack impurities. The process used to make these products are exceptionally stringent and safe. Cosmetic-grade products are not held to the same standard.
The Pink Foundry offers Pharma Quality Skincare. Here is how:
A. Ingredient & Efficacy
Sourced from the best vendors from across the globe, our ingredients are sampled & quality tested before they even move into our temperature & climate controlled warehouse. The efficacy of final products starts with how well ingredients are stored handled and dispensed. We do all of that in a no- human contact protocol.
B. World Class Manufacturing
All our products are made in our factory in Goa that follows a nested design and completely automated manufacturing process. Our products are made in jacketed vessels, which can heat, cool and wash themselves with no automation. Even the filling of the products happens in a controlled environment where the air is safer than a surgical theatre! When the products reach your hands – you are literally the first person to touch them. Promise.
C. Quality Control & Assurance
We have a five floor dedicated building for QC & QA with state of the art equipment & dedicated technical experts. We are obsessed with Quality, and evaluate the product at every stage – before, during and after the product is made and stability tested. This ensures that if you use the product today, or any time during the life of the product, you get the same consistent experience.
A. Ingredient & Efficacy
Sourced from the best vendors from across the globe, our ingredients are sampled & quality tested before they even move into our temperature & climate controlled warehouse. The efficacy of final products starts with how well ingredients are stored handled and dispensed. We do all of that in a no- human contact protocol.
B. World Class Manufacturing
All our products are made in our factory in Goa that follows a nested design and completely automated manufacturing process. Our products are made in jacketed vessels, which can heat, cool and wash themselves with no automation. Even the filling of the products happens in a controlled environment where the air is safer than a surgical theatre! When the products reach your hands – you are literally the first person to touch them. Promise.
C. Quality Control & Assurance
We have a five floor dedicated building for QC & QA with state of the art equipment & dedicated technical experts. We are obsessed with Quality, and evaluate the product at every stage – before, during and after the product is made and stability tested. This ensures that if you use the product today, or any time during the life of the product, you get the same consistent experience.
A note from our founder
A note from our founder
It all started with a sunscreen. Back in late 2017, when I was going through an ‘oily and acne-prone skin’ phase, I was advised by my dermatologist to use a sunscreen every day. Little did I know that this one little advice would change me forever. Skincare became a huge part of my life.
The hunt for a good sunscreen began. After trying multiple
sunscreens (some nice, some not-so nice!) I slowly realized the lack of a decent sunscreen in the market that one looked forward to applying every day. I knew exactly what I wanted to do. The world needed a sunscreen to fall in love with & I was gladly ready to rise to this challenge!
I came at an advantage. My father runs a successful pharmaceutical manufacturing company whose entire life span has been devoted to only skin – the largest organ of our body. Armed with three things: 25 years of that rich skin expertise, my love for skincare & both of us being pharmacists ourselves - the journey began. The idea was pretty clear. To create wonderful products that leave a taste of delight behind, but at the same time, are strongly backed by science, efficacy and safety.
The entire team worked tirelessly since then to now - from sourcing world-class ingredients to using the best technology, from undergoing stringent testing to finally transforming into formats your skin will love.
The dream is simple. To pass on all of that innovation, all of that passion, all of that excitement, to you. I want to share what I’ve learned, to make you fall in love with your own skin, just the way I did.
- Niloni Shah
